Beijing, June 10 (reporter Lu Yuanzhen) to strengthen the management and management of live e-commerce, safeguard the legitimate rights and interests of consumers and operators, and in conjunction with the state of China's Cyberspace Administration, studied and revoked "regulation of Live E-Commer's Live E-Commer," Live e-commer administration, live e-commer management and management and management of live e-commer. 。 The measures refine the responsibilities and obligations of live e-commerce platform operators, and clarify the responsibilities of live e-commerce platform operators in handling violations, qualification verification, information reporting, training mechanisms, hierarchical management, dynamic control, information disclosure, etc. Platform Operators are Required to Establish and Improve Platform Agreement Rules, StrengThen IDEntity Authentication and Qualification Review of Live Broadcast Room Operators, Live Broadcast Marketing Personnel Service, and live broadcast 标记ETING人员，加强对非法和不规则行为的处理，根据法律提交数据信息，积极帮助消费者保护其平台业务的权利。这些建议阐明了实时广播房间运营商，实时广播营销服务机构和实时广播营销人员的职责和义务。加强直播房间运营商的职责，并要求实时广播房间运营商促进和改善系统，例如发布和分析产品或服务信息，信息披露，身份识别，ATBP，并且不会进行错误或误导性的商业宣传。实时广播营销服务机构的标准，需要加强实时广播营销人员的管理，以及培训实时广播营销人员，实时广播产品选择以及现场直播等系统的建立和改进广播中的广播错误。实时流媒体营销人员必须将商品或服务引入真正，准确和全面，并且不会欺骗或欺骗消费者。同时，这些步骤加强了行政和管理方法，并强调如果他们不履行其法律义务，应执行的法律责任。在下一步中，国家监管国家管理局将尽快改善有关公众舆论和评论，发出和实施现场交易和管理管理部门的基于内容的内容，进一步改善正常化的现场电子商务管理系统，并促进现场电子商务的健康发展。